Max Washer is the third-generation owner of The White Lady, an institution that has been part of Auckland’s vibrant food scene since 1948. Over the years, this family-run business has stood the test of time, offering world-famous burgers to the late-night crowd from their location in downtown Auckland. The legacy started by Max’s grandfather, Brian Washer, continues to thrive, with Max expanding the business to include two additional mobile food trailers for large events.

Being part of the longest-running food truck business in Auckland means Max has seen all there is to see when it comes to street food, and this wealth of expertise is invaluable to our entrepreneurs just starting out on this journey. Max enjoys being able to share his learnings with them.