MENTOR - max washer

THE WHITE LADY

Max Washer is the third-generation owner of The White Lady, an institution that has been part of Auckland's vibrant food scene since 1948. Over the years, this family-run business has stood the test of time, offering world-famous burgers to the late-night crowd from their location in downtown Auckland. The legacy started by Max's grandfather, Brian Washer, continues to thrive, with Max expanding the business to include two additional mobile food trailers for large events.

For Max, The White Lady is more than just a family business; it's a way of life. From a young age, Max has been intimately involved in the business, an experience he now cherishes. Despite exploring other career paths, the pull of the family business proved irresistible, and Max returned to take the reins of this iconic burger joint.

Max believes in preserving the original recipes that made The White Lady a beloved fixture of Auckland's food scene. Even as the business evolves and expands, the commitment to offering a 'wholesome meal in a bag' with their uncomplicated, well-balanced burgers remains steadfast. This respect for tradition combined with a willingness to innovate has seen The White Lady grow, with the recent opening of a brick-and-mortar store and plans for further expansion.

Max’s dream is to keep The White Lady a family-run entity that caters to the diverse community it serves, while also nurturing the next generation of the Washer family within the business. To him, The White Lady represents the family legacy, community connection, and the joy of serving delicious, honest food.

Visit the website for The White Lady.

Follow Max on LinkedIn.